Trademark symbol

Trademark symbol
In UnicodeU+2122 TRADE MARK SIGN (HTML ™)
Different from
Different fromU+2120 SERVICE MARK
ᵀᴹ (7488 and 7481)
See alsoU+1F16A 🅪 RAISED MC SIGN

The trademark symbol ⟨™⟩ is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ⟨®⟩ which is reserved for trademarks registered with an appropriate government agency.[1]

In Canada, an equivalent marque de commerce symbol, ⟨🅪⟩ (U+1F16A) is used in Quebec.[2] Canada also has an Official mark symbol, ⟨Ⓜ⟩, to indicate that a name or design used by Canadian public authorities is protected.[3] Some German publications also use a Warenzeichen grapheme, ⟨🄮⟩ (U+1F12E).[4]


Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ⟨®⟩, and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.[5]

The service mark symbol, ⟨℠⟩, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark symbol, especially outside the United States.

Keyboard entry

See also


  1. ^ "Protecting Your Trademark" (PDF). USPTO. United States Patent & Trademark Office. August 2019. p. 11. Retrieved October 9, 2019.
  2. ^ Pentzlin, Karl (June 11, 2010). "Proposal to encode two Letterlike Symbols for Canadian legal use in the UCS" (PDF). Retrieved April 5, 2020.
  3. ^ Pidowich, Mark (July 27, 2011). "Official marks — a uniquely Canadian concept". Smart & Biggar. Retrieved December 4, 2016.
  4. ^ Pentzlin, Karl (February 27, 2009). "Proposal to encode a German trademark symbol in the UCS" (PDF). Retrieved April 5, 2020.
  5. ^ "Trademark Manual of Examining Procedure, Sec. 906.02, Improper Use of Registration Symbol". USPTO. United States Patent & Trademark Service. Retrieved October 9, 2019.
  6. ^ "Character entity references in HTML 4".